I am sorry to have been away so long, but between work, illness and other things, I have been distracted. …
Does this fall under “lies” in this column? Actually, no. It is a fact. But like so many things we see, hear or get bombarded with, it is hard to judge if true or false. Just like advertisements. Have you ever noticed, that, when watching TV, the show or film you watch is always very low in volume, but when the ads start ( every few minutes) they are blaring and nearly bust your eardrums. One of their tricks. This is supposed to draw your attention to it. Though, after watching my show for 7 minutes and getting bombarded with advertisement for 4 minutes after, I am eternally grateful for the person who invented the Mute Button on the remote, or the person who invented the Box for Cable television, that allows me to tape the show and fast forward to the next section of the show. But what annoys me is when a show is only 30 minutes you have 3 ad breaks in it. COME ON, PEOPLE. I love the Food Channel, and I am a fan of Rachel Ray. I love her 30 minute meals she shows, but it feels as if there are more ad minutes than show minutes. And not anymore the 2 minute breaks, which they still mention, but at least 3 but more like 4 minutes per break. It depends when the show is aired, I guess. The more viewers, the more ads. I was mentioning the difference in volume earlier on. But what takes the top is Billy Mays!!! Have you ever seen an ad where he does NOT shout? Not only do the station manipulate the volume between show and ad, you have to have Billy to really shout it out. And I am not even go into the products. Some of those ads really should be a show for science fiction, so exaggerated they are. But lets move to printed advertisement. A lot less noisy, but even more deceiving. In our newspaper we get every Wednesday the extra ads printed by the varied companies, which tell you to buy in bulk. How? Well, if you look at it, you have to buy 2,4, 5 or even 10 items to get that price. Buy 3 for $11.99 or buy 4 for $13.00. Enticing you to buy that amount if you need it or not. Would it not be easier to say you pay $4 for this per item or $3 for that? It is done also to confuse you. I am sorry to say, but it is true, in this day and age. If people don’t have their calculators with them, they can’t calculate the price in their heads, and thus judge, whether this is a good deal or not. I call that deceiving the public, and there should be a law against it. Well, there is, but it is very hard to prove, that that is what their doing. I looked up on the Internet : Rules of advertisement. You get more hits on those rules in European states than American. The ration I got from the search engine I used was about 6 to 1. Meaning 6 foreign and 1 American. But wait..there is more! If you call within the next 10 minutes you get ….. familiar with this phrase? Except that you have to pay extra S&H, shipping and handling, where it would be easier to go to the store and buy it there without the extra gadgets at an inflated S&H cost. Believe me, My wife will tell you, that I am the Gadget Man. Everything that shines and has moving parts, as she tells it. To be honest, yes, I do love gadgets if they are useful as well…. but there are few about. Getting back to Billy Mays, he has some good products, like the Magic Putty, which my wife and I tried out and that stuff is good, just as one example. But sometimes I just wonder… is it bringing me back to my catch phrase: Just another fast buck? What about the so called “Mail In Rebate”. Come on, people, if you are serious in giving discounts, why not do it instant? Because, my dear reader, Only a low percentage sends actually the rebate coupon in. Meaning that the companies keep the rebate they are advertising. Admittedly, it’s the consumers fault. They don’t give it the 10 minutes it takes to either fill it out and mail it in, or sit down in front of their computers and do it online. They can’t be bothered that they have to wait sometimes up to 3 month before the check arrives in the mail. I’d rather not go at all for it, and look where I can get the deal without the rebate by mail.
Another item is the following: If we don’t price it right at the check out, you will get it free. In store advertisement, for some. But again, who would bother with that? The majority of people don’t watch what the price is, when it goes through the scanner, and if they do, they feel ashamed to mention it, especially, if there is a long queue behind them, and the cashier, over the P.A. calls for a price check. You wait on average 5 minutes before they get their answer, and that makes the following customers irritated, because they have to wait longer in line, when all they want is to go home and get some control over their children, which had been shouting, crying throwing tantrums in every aisle. People, leave your kids at home, if you can’t control them. They were your choice to have, not mine, and I don’t want to listen to them, when I go shopping. If I wanted that, I would have some of my own….. but I digress. So, dear Reader, Maybe you have some similar experiences or the same, let’s hear about it. Let’s make some noise about it, so that some control will be gained, because, in my opinion, it is needed. Till the next time….